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Episodes

May 8, 2023

151 - Are You Spending Enough Time At The (Creative) Gym? (Jay Acunzo…

I asked Jay Acunzo to join me (again) on the show because he's a writer and content creator and I believe that we (startup marketers) can learn a lot from people that focus on creative work. Jay is a writer, podcast host, spe...

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May 1, 2023

150 - Emotion Is Still The Single Most Powerful Thing That Will Get P…

I got connected to David through Gidi Pridor (Workvivo) who I super respect, David and Gidi both worked at TravelPerk and Gidi raved about David so of course I wanted to bring him onto the show. (Check out Ep. 146 where I tal...

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April 24, 2023

149 - How To Build A Fanbase Like Taylor Swift When You're A Small St…

There is so much I love about Goodles and so much that both B2C and B2B startups can learn from them. So I brought on Paul Earle because he was very deeply involved in Goodles' creative work. Paul works with brands on their c...

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April 17, 2023

148 - The 3 Types Of Content You Need For A Creative And Effective Co…

Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership roles at Refine Labs (demand strategy and research for B2B growth stage startups...

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April 10, 2023

147 - Why A Great Buyer Experience Is The Only Thing That Makes Us Re…

I hope everyone had a nice holiday weekend! Lately I've been thinking about this simple equation: Marketing = Experience + Revenue (credit: Drew Brucker) I just love the simplicity of it. Something you can explain to a 7-year...

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April 3, 2023

146 - Why Many Startups Stop Being Exciting Too Early And Don't Make …

Hey listeners! Hope you had a wonderful Spring Break and if you're still on it enjoy those last few days!! I brought back Gideon Pridor (CMO at Workvivo) because he is just the coolest to jam with. We always have a great time...

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March 27, 2023

145 - Stop Running Your Old School Webinars And Make It Feel Like A T…

Katie Mitchell is one of the smartest brand and content marketers I know. She was the Sr. Director of Marketing (Product Marketing, Content Marketing, and Brand/Communications) at Sprig for 2+ years and in 2023 she's taking s...

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March 20, 2023

144 - How CoLab Launched Their ABM Campaign In One Day (MJ Smith, VP …

One of the big reasons why I love working with startups is because they're so nimble and fast! Having a small team is a huge benefit to moving quickly. I asked MJ Smith (VP of Marketing at CoLab) to join me on the show again....

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March 13, 2023

143 - How To Run Brainstorming Sessions To Increase Creativity And Bu…

Andy Raskin is the storyteller of Silicon Valley, the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative in order to power success in sales, marketing, fundraising, product and recru...

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March 6, 2023

142 - Answering The Top 15 Questions I Get With Nick Bennett, Sr. Dir…

A bit of a different flavor for this episode, I wanted to share answers to the top 15 questions I get in a kind of rapid-fire model. I asked Nick Bennett to join me for this episode, Nick is the Sr. Director of ELG & Evangeli...

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Feb. 27, 2023

141 - Mistakes To Avoid When Hiring Your First Head of Marketing (Emi…

I love bringing on other startup marketing experts and Emily Kramer is no exception. Plus she's just super down to earth and was fun to talk to. Emily Kramer is Co-Founder at MKT1 (helps founders and marketers build and scale...

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Feb. 20, 2023

140 - Reverse Podcast Episode On Creativity With Anna Furmanov And He…

A twist on the typical episode! This is something I did two years back with Episode 23 (Reverse Podcast Episode with my then 7-year-old daughter where we talked about marketing) and so I decided to do it again but have a diff...

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Feb. 13, 2023

139 - To Be The Company That Seems To Be Everywhere You Need To Elimi…

Natalie Marcotullio is Head of Growth and Ops at Navattic. I’ve been working with Natalie and the Navattic team for 4+ months now as a Marketing Advisor so I personally have seen some of the creative work they’re putting out,...

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Feb. 10, 2023

138 - BONUS Anna Synthesizing Insights On Creativity So Far

I’ve been having some very insightful conversations on the podcast about creativity, pushing boundaries, marketing experiments and innovation 
and I’ve had some time to think about the stuff we covered so far and just wanted ...

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Feb. 6, 2023

137 - Pitfalls To Avoid When Designing Your Startup's New Category (J…

What is up everyone? Sharing out another amazing episode with ya'll. I asked Jenn Deering Davis to join me on the show. Jenn is Co-Founder and Head of Marketing at Gradient Works. I actually first listened to Jenn talk to Cas...

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Jan. 30, 2023

136 - Why Treating Your Creative Marketing Like It's Not Tied To Reve…

I asked Christopher Lochhead to come back on the show (3rd time!) because I'm a really big fan and I know my listeners are as well. This time we talked about creativity, plus got a little personal! (please note there's some s...

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Jan. 23, 2023

135 - How To Bake In A "Wouldn't It Be Cool If..." Culture At Your St…

Hey hey hey listeners hope everyone's kicking off a great week. I asked Katie Perry to come back on the show and jam with me some more (check out Ep. 51 “Bringing Humanity into the App Experience”). Katie is General Manager, ...

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Jan. 16, 2023

134 - Vidyard's Playbook For Creativity That Drives Results (Tyler Le…

I asked Tyler Lessard to come back on the show and jam with me some more because their marketing approach is super creative and as you know, I'm pushing more into creativity and marketing innovation for Season 3. Welcome back...

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Jan. 9, 2023

133 - The Most Creative Startups Build Marketing Into Their Company D…

WOWZA. Guess who came on to jam with me? YUP. Dave. You're gonna love this episode as we dive into what it means to be creative at your startup, why it's so important today and way more. We ran over because there was just so ...

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Jan. 2, 2023

132 - How AI Is Changing Marketing Forever And Why Creativity Matters…

Season 3 kicks off!! Happy New Year to all of my listeners, and cheers to a wonderful and fulfilling 2023! So with a new season, I brought on a special guest to kick things off. Mark Schaefer is a Marketing strategist, keynot...

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Dec. 30, 2022

131 - BONUS Anna Raw Unfiltered Last Episode of 2022 And What's Comin…

It’s the last podcast episode of 2022! I just wanted to say thanks for listening, thanks for sticking with me, I appreciate you. In this episode I'm also sharing where I'm taking the show for Season 3 (I've already started re...

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Dec. 26, 2022

130 - How We Get 35%-50% Response Rates From Our Sales Emails (Will A…

Final full episode of 2022!! Hope you've been having a wonderful holiday season and Happy (almost) New Year! I asked Will Allred (co-founder & COO at Lavender) to join me for this episode and cover some good ole' sales topics...

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Dec. 23, 2022

129 - BONUS EdTech Founders GTM Bootcamp Customer Conversation (Seed …

I thought it might be cool for listeners to hear from a startup that I've worked with. I asked Emilia Herman (Co-Founder and CEO of Seed Classroom) and Zac Herman (Co-Founder and COO of Seed Classroom) to join me on the show ...

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Dec. 19, 2022

128 - Your Buyers Are Hungry, So Where's Your Product Snack? (Latané …

Guess who came back on the show? YUP. One of my faves, Latané Conant. Check out Episode 116 where we dig into how they've been running no forms, no spam and no cold calls at 6sense. Guess who I ran into at Trader Joe's after ...

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