I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what’s cool is I can us...
Happy Memorial Day!!! I asked Chris Walker to join me for a second round on the show. Last time he was on was Episode 35 (called “Over-prioritizing sales is your SaaS startup’s biggest mistake”) and that was also a really goo...
There's been a lot of buzz around PLG vs. Sales-led GTM models. Companies that started with one GTM method are exploring others. So I thought this conversation would be super interesting for many as they're thinking about a m...
Obaid Durrani is Head of Content at HockeyStack. He's also Creator Advisor at Cognism (a Series C startup) and he's the co-host of the Cheat Codes podcast with Todd Clouser who I also had on the show (check out Ep. 148). Prio...
I asked Jay Acunzo to join me (again) on the show because he's a writer and content creator and I believe that we (startup marketers) can learn a lot from people that focus on creative work. Jay is a writer, podcast host, spe...
I got connected to David through Gidi Pridor (Workvivo) who I super respect, David and Gidi both worked at TravelPerk and Gidi raved about David so of course I wanted to bring him onto the show. (Check out Ep. 146 where I tal...
There is so much I love about Goodles and so much that both B2C and B2B startups can learn from them. So I brought on Paul Earle because he was very deeply involved in Goodles' creative work. Paul works with brands on their c...
Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership roles at Refine Labs (demand strategy and research for B2B growth stage startups...
I hope everyone had a nice holiday weekend! Lately I've been thinking about this simple equation: Marketing = Experience + Revenue (credit: Drew Brucker) I just love the simplicity of it. Something you can explain to a 7-year...
Hey listeners! Hope you had a wonderful Spring Break and if you're still on it enjoy those last few days!! I brought back Gideon Pridor (CMO at Workvivo) because he is just the coolest to jam with. We always have a great time...
Katie Mitchell is one of the smartest brand and content marketers I know. She was the Sr. Director of Marketing (Product Marketing, Content Marketing, and Brand/Communications) at Sprig for 2+ years and in 2023 she's taking s...
One of the big reasons why I love working with startups is because they're so nimble and fast! Having a small team is a huge benefit to moving quickly. I asked MJ Smith (VP of Marketing at CoLab) to join me on the show again....
Andy Raskin is the storyteller of Silicon Valley, the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative in order to power success in sales, marketing, fundraising, product and recru...
A bit of a different flavor for this episode, I wanted to share answers to the top 15 questions I get in a kind of rapid-fire model. I asked Nick Bennett to join me for this episode, Nick is the Sr. Director of ELG & Evangeli...
I love bringing on other startup marketing experts and Emily Kramer is no exception. Plus she's just super down to earth and was fun to talk to. Emily Kramer is Co-Founder at MKT1 (helps founders and marketers build and scale...
A twist on the typical episode! This is something I did two years back with Episode 23 (Reverse Podcast Episode with my then 7-year-old daughter where we talked about marketing) and so I decided to do it again but have a diff...
Natalie Marcotullio is Head of Growth and Ops at Navattic. I’ve been working with Natalie and the Navattic team for 4+ months now as a Marketing Advisor so I personally have seen some of the creative work they’re putting out,...
I’ve been having some very insightful conversations on the podcast about creativity, pushing boundaries, marketing experiments and innovation and I’ve had some time to think about the stuff we covered so far and just wanted ...
What is up everyone? Sharing out another amazing episode with ya'll. I asked Jenn Deering Davis to join me on the show. Jenn is Co-Founder and Head of Marketing at Gradient Works. I actually first listened to Jenn talk to Cas...
I asked Christopher Lochhead to come back on the show (3rd time!) because I'm a really big fan and I know my listeners are as well. This time we talked about creativity, plus got a little personal! (please note there's some s...
Hey hey hey listeners hope everyone's kicking off a great week. I asked Katie Perry to come back on the show and jam with me some more (check out Ep. 51 “Bringing Humanity into the App Experience”). Katie is General Manager, ...
I asked Tyler Lessard to come back on the show and jam with me some more because their marketing approach is super creative and as you know, I'm pushing more into creativity and marketing innovation for Season 3. Welcome back...
WOWZA. Guess who came on to jam with me? YUP. Dave. You're gonna love this episode as we dive into what it means to be creative at your startup, why it's so important today and way more. We ran over because there was just so ...
Season 3 kicks off!! Happy New Year to all of my listeners, and cheers to a wonderful and fulfilling 2023! So with a new season, I brought on a special guest to kick things off. Mark Schaefer is a Marketing strategist, keynot...